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CAMPAIGNS + BRANDING
Branding is truly my jam. I’m passionate about building campaigns and visual identities that tell a bigger story and create a lasting impression. From event branding and fundraising campaigns to admissions materials and social media rollouts, I enjoy creating cohesive visuals that make people feel connected to a brand and its mission. I believe strong branding builds recognition, trust, and respect, and when every detail works together consistently, it creates something people remember.
Rooted & Rising
Gala on Grand
Rooted & Rising” became the defining brand message for St. Mary’s South Side Catholic High School during a transformational period in the school’s history. The branding represented the school moving forward independently, breaking away from the Archdiocese, and purchasing its campus property while remaining deeply connected to its South Side roots.
I played a major role in developing and executing the brand across letterhead, email campaigns, social media, advancement materials, event branding, and overall school messaging. Maintaining consistency across every platform helped establish “Rooted & Rising” as a recognizable and meaningful part of the school’s identity.
Updated Letterhead
The Gala on Grand branding was created to deliver a polished and memorable event experience while reflecting the mission and identity of St. Mary’s South Side Catholic High School. I developed and maintained the visual branding across invitations, social media, signage, presentations, auction materials, and donor communications. The consistent branding and campaign execution helped support one of the school’s most successful fundraising events, raising more than $429,000 in 2026.
2026 Tri-Fold Invitation
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2026 Program
Music Trivia
The Music Trivia branding was created to feel energetic, fun, and visually memorable while still aligning with the South Side identity of St. Mary’s South Side Catholic High School. I developed the branding across social media, signage, presentations, merchandise, and promotional materials for one of the school’s largest community events, helping support a sold out event with more than 600 attendees and over $78,000 raised in 2026.
Admissions + Dragon Brotherhood
The Dragon Brotherhood admissions branding was designed to create a bold and authentic identity centered around brotherhood, tradition, and life on the South Side at St. Mary’s South Side Catholic High School. I developed branding and promotional materials across social media, admissions campaigns, event graphics, print materials, and digital storytelling to help create a consistent and recognizable message for prospective students and families.
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